For many years now, every internet marketer on the planet has touted the "Content is King" philosophy in running an internet business. You give valuable content to your blog readers/customers and karma rewards you with increased sales and better relationships.
Although I do believe this philosophy is still true, if you are a blogger or you write your own content, sales letters, or newsletters for your business, I recommend reading Larry Brooks article over at Copyblogger: "Why Content is No Longer King (And Who's Taking His Place)".
Yes, content is great because you are providing value to your customers, but there does need to be a balance between content and promotion. I could write content all day, but if I'm not asking for the sale, chances are I'm not going to make a sale.
There are some interesting comments in response to Larry Brooks' post. It made me think that maybe we should change the philosophy to "Value is King". People buy because of the perceived value of an item, right? If it enhances their life or provides a solution, it's considered to be a value.
What do you think? Is content dead?
Subscribe to:
Post Comments (Atom)
I believe, content is still king. My business blogs are testimonies of these. I didn't do much marketing or SEO stuff on them, because I didn't know any better. But people (traffic) came and keep coming to read them. Much like I enjoy reading your content. :)
If you write the cools content to your blog but don't promote it, no one will visit your blog. You need to work on generating traffic in ornder to have a meaning in what you do.