As a website owner, one of your goals is to attract loyal customers who will continue to visit your website and make repeat purchases. Business experts say that most of your business will come from 20% of your customers, so reaching out to this 20% is important to the success of your internet business.

So, how do you get these repeat visitors to your website? Here are ten tips:

1. Keep your website updated. Sites that do not produce fresh content tend to get dropped by some search engines. You can also let visitors know when your website was last updated by including a date counter on the page.

2. Provide additional value to your website visitors. Link to relevent resources and other content on the web. If you have joint venture partners or are affiliated with any programs related to your niche, you can include links to their sites and/or products and ask them to do the same for you.

3. Offer your customers or potential customers a chance to ‘opt in’ to get discounts and special offers. You can encourage them to ‘opt in’ by offering a free report, ebook, monthly newsletter. By keeping in contact with customers on a regular basis, they'll more than likely visit your website again.

4. Never spam a customer. If a customer has opted in to receive newsletters, don't bombard them with unsolicited emails. Later if they choose to ‘opt out’ of the mailings, make sure you honor the request and take them off the mailing list. If they like your products, they may just revisit your website anyways. However, they will certainly NOT come back if you insist on flooding their email with information that they no longer wish to receive.

5. Add a link to your home page with a script such as ‘Book Mark or Add this site to your Favorites’.

6. Add a ‘Tell a Friend’ link so that a visitor can email your website link with a prewritten title like, “Thought you might be interested in this”.

7. Make sure your website design is consistent so that visitors always know they are on your site. Use consistent colors and logos, and make sure you have a ‘Contact Us’ link in your navigation bar in case they have any questions.

8. Create a FAQ page that clarifies what your product or services are about. An FAQ helps to answer and resolve customers' doubts or questions in the first visit to your website.

9. Make sure that each page on your website is fully optimized with appropriate titles and keywords so that customers can find their way back to your site via the search engines in case they forget to bookmark it.

10. Offer phenomenal customer service. If there's only one tip that you take away from this article, this is it. If you take care of your customers' needs, you're pretty much guaranteed to get repeat visits to your website.

Getting and keeping visitors on your site is something that every website owner should try to master. When you have repeat visitors to your site, you don't have to worry so much about marketing or advertising your business. Now you can just focus on turning those visitors into lifelong, raving fans!

Do you have any tips to add?

Photo Credit: Jesse CourteManche