Out of all my (offline) friends, I'm the only one who blogs. I attempted to explain to a friend who has her own business the importance of blogging for business and how it could put her in touch with so many more people, but she felt overwhelmed and her eyes glazed over when I rambled off the list of social networking sites to visit.
Obviously blogging still hasn't caught up with the mainstream yet. In fact, as Michel Fortin points out, there are still many people out there who are pretty new to the idea of online businesses.
If you're someone who is just starting out with blogging, the first two lessons I have for you are:
1. Connections and relationships live on the web.
2. Wisdom and communication are the keys to success in the information age.
If these two things are the only thing you learn, let that be it. They're very fundamental lessons, yet many business people seem to have overlooked them.
If you're a newbie to blogging, you may want to read this past post on 5 ways to get free traffic to your blog. Also, check out Problogger, the blog that inspired me to make blogging a full-time gig.
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Blogging For Business 101: Two Lessons You Need to Know
Posted by Maria Palma | 1/02/2008 | blogging tips | 1 comments »
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