PayPerPost is a company that I have been affiliated with since late last year and so far I've been pretty content with their offering. It was practically a dream come true when I discovered that companies are beginning to advertise on blogs and in turn, bloggers can make additional revenue with their blogs instead of relying on traditional banner ads or Google Adsense for blog monetization.
Of course, there are pros and cons to blog advertising. It can be a good potential revenue stream for bloggers. For advertisers, blog advertising is an easy way to get more exposure to potential customers.
On the other side of the coin, there are bloggers who create blogs but don’t add any value in their posts. Their blogs become full of noise - meaning, all they do is push other people’s products or services. Oh, but I digress…
What I really want to share is that PayPerPost just received funding in the amount of $7M! Wow, that’s a big chunk of cheese ;)
So, what does that mean for the future of online advertising/blog advertising? What will PayPerPost do with the money? It’s my hope that they can secure more advertisers so that “Posties” have more opportunities. Also, perhaps PPP will give more money back to bloggers. Personally, as an experienced blogger, $5 isn’t incentive enough to do a write-up. Just my two cents!
Below is the PayPerPost press release:
The PayPerPost Revolution Accelerates, Sponsored Blogging Marketplace Secures $7 Million Series B
Draper Fisher Jurvetson leads round and joins Board of Directors
ORLANDO, FL – (June 12, 2007) – PayPerPost, the leading marketplace for advertisers to reach bloggers and other consumer content creators, today announced it has completed a $7 million second round investment led by Draper Fisher Jurvetson, an investor in the company's Series A and one of the world’s leading high-technology venture capital firms. The financing brings the total amount of capital raised by PayPerPost to over $10 million, giving the company considerable resources for further development as the industry’s leading Consumer Generated Advertising marketplace. Additional participants in the round include existing investors Inflexion Partners and Village Ventures as well as new investor DFJ Gotham. With this investment, DFJ Managing Director Josh Stein also joins PayPerPost’s Board of Directors.
“PayPerPost created this exciting new advertising space and has established itself as the industry leader,” said Ted Murphy, chief executive officer of PayPerPost. “Although we’ve only used a portion of our first round capital, this added support from investors unlocks significant growth potential. Our content creator and advertiser ROI metrics clearly demonstrate the upside for PayPerPost’s model. We intend to use this capital to build the infrastructure, visibility and professional expertise necessary to reach and retain a greater network of advertisers and content creators than ever before.”
Since its founding in June of 2006, PayPerPost has signed more than 6,500 advertisers to its groundbreaking service, which has enabled Consumer Content Creators to be compensated for their efforts discussing specific companies, products or services via blogs, videos or other media. The content creators are required to disclose relationships with advertisers on their blog, providing transparency for the end reader. Over 125,000 Internet postings, most in the form of blogs, have already earned money for their creators through PayPerPost’s innovative marketplace. PayPerPost recently released PayPerPost Direct, a disruptive new service that allows advertisers to contract and negotiate directly with individual bloggers they identify through a safe, managed system.
“PayPerPost has laid a strong foundation for the future,” noted Tim Draper, founder and managing director of Draper Fisher Jurvetson. “It continues to attract a critical mass of participants from both the advertising and blogging communities. Analogous to Overture’s sponsored search model, we believe PayPerPost’s business model holds disruptive potential and will enable the company to thrive in the evolving paid-content arena.”
To mark the $7 million dollar funding, PayPerPost has launched a new website detailing the company’s service offering at http://www.payperpost.com. Bloggers and advertisers can easily sign up at the site and begin leveraging the self service marketplace.

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Labels: blog advertising, blogging, online advertising, PayPerPost
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